BizSugar.com › Startups › 4 Tips to Successfully Use Big Data for Your Small Business

Most entrepreneurs are intimidated by big data, having bought into the mistaken assumption that only large conglomerates have the ability to access or properly manage it. It's time to take a closer look at what big data can do for your small business because chances are, many of your peers have already recognized its value, and many are probably already using it to their advantage.