Kickstarter isn’t just for funding anymore. In recent years, creative entrepreneurs have found other crowdfunding benefits when using the platform.
For instance, some have found it to be a great way to get their name out to the public before launching.
Particularly for those entrepreneurs that are launching a new brand, Kickstarter can get that brand in front of a lot of people who may not have otherwise seen it. Though that isn’t its main purpose, the crowdfunding platform has certainly called a lot of attention to new and emerging brands in a relatively short amount of time.
There could be some drawbacks to this method, though. For instance, luxury or high-end brands might shy away from crowdfunding in general because collecting small donations before creating a new line of products doesn’t exactly scream luxury.
Crowdfunding Benefits Go Well Beyond Just Raising Money
Posted by lyceum under StartupsFrom http://smallbiztrends.com 3339 days ago
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