New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate.





Comments


Written by businessavante
4634 days ago

Wonderful & very informative, as always, Martin - but "Glocalization"?? Why not "Globe-Locullar", or "Locaglobey"?? :)

Duncan



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!