BizSugar.com › Startups › Startup Professionals Musings: 8 Keys To Rebuilding Your Team Spirit After A Setback

Most successful entrepreneurs will tell you that their primary motivation is to “change the world” and to build something lasting, not to make a lot of money. But the conventional wisdom is that employees work for money, above all else. Yet my own experience, and a still relevant McKinsey survey, leads me to believe that non-cash motivators may be more effective in the long term than financial incentives.