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A couple weeks ago I came across an interesting article about the hiring tactics used by Facebook, Apple, and Southwest Airlines. What piqued my interest was the premium these companies place in their hiring process on a candidate's vision, attitude and personality over actual skills and experience Read More

These days people consolidate everything: The phone bill with the cable bill. The water bill with the gas bill. Car insurance with homeowner’s insurance. Anyway you slice it, it just makes more sense to combine like things. Still, many companies have failed to have an “a-ha!” moment about consolida Read More

When the last recession tossed 1000's of people out of work, some of them were pushed, not pulled, in a new direction: Their own business.

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We don’t talk about breaking up with clients very often.

For those of you that are still in the process of becoming a copywriter or getting your first client, don’t let this scare you.

We don’t talk about it often because it doesn’t have to happen often.

The truth is that businesses grow. Read More

The Cost of Mediocrity is huge. This article picks up on the theme articulated in Seth Godin's new book - The Icarus Deception. Why is flying too low risky? From the CEO, right across the organization we can choose to create our best art, our best work, or we can get by, make do. But the opportunit Read More

For anyone following small business news in Ireland, it seems like the deck is stacked against them. But there are beacons of support throughout the country and one such is the Small Business Advice Programme. In this interview, John McSweeney, project manager, tells us about this business support. Read More

You know the saying: “The early bird gets the worm.” Now, I don’t know if you are in the worm business, or if you are even a bird for that matter. But, if you are an entrepreneur, the early time of the morning is when you can get a lot of work done. Here are twenty eight ways you can wake up earli Read More

Help! I have many startup plans but all failed even before I actually start one... Is this you? If so, read on to learn how to deal with your startup habit. Read More

There are many positive points when starting up a family business, but a new report has revealed that most people would avoid going into business with a family member. Find out why here. Read More