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Having an amazing Facebook Timeline Banner for your Business Page is a very important part of your social media branding.  It is possible now to really get creative in customising your Facebook Timeline Banner. Read More

Sometimes, we tend to think of the the customer buying experience (and even their earlier experiences when we are nurturing and prospecting) as different from the customer experience, that is, how we treat them after they have purchased. To a customer, it's one continuous experience---with decision Read More

Smart Marketing is about listening, and being helpful and delivering to your market. Here's what dissecting a piece of direct mail can teach you. Read More

At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is gr Read More

Sandy made headlines this week by upending our routines, causing damage, power outages and other disastrous news. However, in the midst of the bad news, we’ve noticed a few uplifting stories that epitomize the determination of the small business owner. Here’s a look at six small business superhero Read More

Go from "what's an internet?" to "I'm a content marketing whiz!" in 45 quick takeaway bullets from the 6th (& final) post in The Content Manager's Guide to a Killer Online Content Marketing Plan. Read More

I've always approached networking and social networking from the point of view of trying to build genuine relationships, trying to create value for people Read More

After digital strategist Hollis Thomases wrote “11 Reasons a 23-Year-Old Shouldn't Run Your Social Media” for Inc. magazine, a firestorm of controversy ensued. Here's a look at the aftermath. Read More

If you are not familiar with marketing on Pinterest, then it is time for you to get on board! There are some interesting things you can do to help improve your use of Pinterest. I have listed five valuable tips to increase quality traffic to your products, services, or sites. Read More