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Animals, especially pets, have a big job. They’re often used in marketing to attract attention, they provide tips on how to do email marketing and they’re our companions. These pets of ours can also teach us about relationships, and more specifically, the relationships we develop with our audience. Read More

I covered Jason Fall's social media event, Explore in OC last week. Top tier speakers talked about best practices, tools and tips for today's digitally driven marketing and social media. Keynote, Peter Kim talked about Social Business. Get the takeaways from Kim, Falls and others from the top four Read More

How long should an online marketing video be? Gary Hennerberg and Perry Alexander share five types of videos and their recommended lengths. Read More

I don’t think I’ll ever get tired of telling people how powerful Twitter can be as a tool for promoting your blog and/or website. Read More

With all the Google dance happening recently, Matt’s video responses tackles with issues that are constantly being asked by users who are interested in SEO Read More

With Halloween just over a week away, there's a lot of talk these days about fear: fear of ghosts, fear of zombies ...

But lately, when I talk to clients about their Web content, I've started uncovering a very different kind of fear: Fear of revealing what they specialize in. Read More

Legitimate research certainly includes checking out other sites and industry competitor sites to see what's good, what's not and what makes some sites more successful than others. But there is a very big difference between "referencing" and "stealing." Read More

Whether you sell forklifts or prepare people’s taxes, the time could come when you have to tell your customers, “We did something wrong, but now we are going to make things right.” I’d urge you to visit a special site that Toyota has set up for customers whose cars are subject to product recalls. Read More

Struggling with reasons why your company should blog? Have you wondered what the value of a blog is? Do you wonder what impact a blog can have on business development? The bottom line? Wonder no more! Here are 14 stellar reasons why you should add blogging to your marketing mix. Read More