Price Most Important Factor for Online Shoppers

Price Most Important Factor for Online Shoppers - http://www.marketingcharts.com Avatar Posted by melanee under Marketing
From http://www.marketingcharts.com 4328 days ago
Made Hot by: on December 24, 2007 3:25 am
Uncertainty about the economy is driving bargain hunting, as money-related issues dominate consumer priorities when shopping online. Price and free shipping stand out as clear favorites - with special promotions or coupons a distant third, according to a national survey conducted in late November.

The survey, conducted by Aegis Group's Synovat Read More

More businesses adding social networking to strategy

More businesses adding social networking to strategy - http://www.bizreport.com Avatar Posted by TerryJackson under Marketing
From http://www.bizreport.com 4331 days ago
Made Hot by: on December 24, 2007 3:22 am
A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. Ninety percent of respondents to the Annual Online Customer Engagement Report said that a customer engagement strategy was “essential” or “important” to business operations. The research, c Read More

Helping Search Engines Find Your Press Releases

Helping Search Engines Find Your Press Releases - http://blogs.bnet.com Avatar Posted by TerryJackson under Public Relations
From http://blogs.bnet.com 4328 days ago
Made Hot by: on December 24, 2007 3:22 am
Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo Read More

Why business relationships are deeper than friendships

Why business relationships are deeper than friendships - http://blogs.bnet.com Avatar Posted by ArmadaIG under Sales
From http://blogs.bnet.com 4327 days ago
Made Hot by: on December 20, 2007 11:06 pm
It's often been said that B2B selling largely consists of developing a relationship with the customer. Most sales pros think that a customer relationship should like a friendship. Wrong. You can be friends with plenty of people and never get any business from them. So here's a secret that Jerry Acuff, author of The Relationship Edge in Business re Read More

KC Entrepreneur: Top-Flight Dart Company Targets Success

KC Entrepreneur: Top-Flight Dart Company Targets Success - http://www.kcsmallbiz.com Avatar Posted by JohnH under Success Stories
From http://www.kcsmallbiz.com 4325 days ago
Made Hot by: on December 19, 2007 5:39 pm
Terry Maness enjoyed being a Horizon Darts investor, but never intended to take an active role in the company. When her husband died unexpectedly nearly three years ago, Maness faced the choice of selling the company, closing it or stepping in to keep her husband's dream alive. “I have no business background at all,” Maness said. “I was completel Read More

Price Reductions Can Backfire

Price Reductions Can Backfire - http://www.marketingprofs.com Avatar Posted by Becky under Marketing
From http://www.marketingprofs.com 4332 days ago
Made Hot by: on December 17, 2007 11:49 pm
The goal of marketing promotions is to stimulate short-term sales. This dictum leads many marketers and small-business owners to reduce prices. However, as Michael Goodman explains, cost cutting is not always the best or most effective way to achieve this goal.

Sound counterintuitive? After all, if the goal is to increase sales, wouldn't cutt Read More

Seth Godin: Sliced bread and other marketing delights

Avatar Posted by JohnH under Marketing
From http://www.youtube.com 4333 days ago
Made Hot by: Ideas2Deals on December 16, 2007 10:32 pm
This isn't a new video, but it's one of my favorites by Seth Godin, so I thought I'd share it for those of you who haven't seen it yet. It's about how the best ideas can fail if you don't know how to spread the word -- how to make the idea appeal to early adopters -- how to create an idea that's truly remarkable. Read More

Web 2.0 shows promise for reaching SMB users

Web 2.0 shows promise for reaching SMB users - http://www.btobonline.com Avatar Posted by alphalife under Online Marketing
From http://www.btobonline.com 4340 days ago
Made Hot by: on December 10, 2007 6:17 pm
Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information. It examined which online tools SMBs use, how they use them to receive business informa Read More

Online retailers too focused on innovation rather than customers needs

Online retailers too focused on innovation rather than customers needs - http://www.grokdotcom.com Avatar Posted by Shelly under Online Marketing
From http://www.grokdotcom.com 4341 days ago
Made Hot by: on December 7, 2007 11:27 pm
How Much Money Do Retailers Leave on the Table? A 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics. With all the investments and improvements within the last five years in redesigns, usability, analytics, multivariate testing, and the incre Read More

Two Really Dumb Sales Questions

Two Really Dumb Sales Questions - http://blogs.bnet.com Avatar Posted by ArmadaIG under Sales
From http://blogs.bnet.com 4348 days ago
Made Hot by: on November 29, 2007 6:03 pm
Your sales manager probably told you to ask these question of every customer, but every time you do, you're shooting yourself in the foot. The dumb questions are: Do you have the budget for this? Who is the decision-maker? Don't get me wrong. You need to know the ANSWERS to these questions, but coming right out and asking them is about as effectiv Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!