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It all sounds easy to develop your key message, just work out why should customers do business with you, why aren’t they and your brand personality. The problem with this approach is that it is all about you and it is looking inside out instead of outside in. Two key areas you need to consider first are Read More

Outstanding Northeast Ohio companies and impressive tech entrepreneurs in the region were at Cleveland's Corporate College Wednesday evening for the annual Best of Tech Awards, presented by NEOSA. I'm on the advisory board for bizSugar.com, the small business social networking... Read More

Just like the community in which you live, social media neighborhoods are created by the people who inhabit them. Here at BizSugar.com, for example, we feel we have one of the best online communities on the planet, but making a difference in your social media community or neighborhood has to do with your effort and the efforts of your fellow members to make them good places to interact and network.
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Google Places (formally Google Local Business) is a great way to get your local business featured predominately in the Google listings. It is also a great way to drive targeted buyers to your business. Here are 13 Tips on how to increase your ranking on Google Places Read More

When I browse through Linkedin I see tons of missed opportunity. Profile after profile looks like the tired old resume or curriculum vitae. This particularly saddens me when it’s a person that sells for a living.

My suggestion? Switch your thinking. Make your Linkedin profile a sales letter Read More

Are you thinking of advertising online through the use of display ads? Look no further than Facebook as it served the largest number ad impressions to US based internet users in first quarter of this year according to Comscore. Despite the issues that are surrounding Facebook, there is no doubt that they are still growing at a rapid pace, where they are about to reach more than 500 million users. Read More

There are some people who think SEO is expensive. This is, of course, a matter of perspective. If you go online because you’ve bought into the scam still being pitched that you can make big money with almost no investment, and you set up a website for under $1000 using offshore labor, then the idea of paying $500, $1000, or $1500 a month might sound expensive for SEO costs Read More

I want to continue John Jantsch's meme and this Make-A-Referral-Monday I want to refer you to a longtime friend, Christer Sjöback of SJC Gold and Silver Handicrafts, and a new acquaintance.

The title is inspired by BNI's new network project called BNI Connect and a reference to a part of the business name (GlobalReach Copywriting) of my new connection, Ann-Christin Lindstedt of USEGlobalReach.com. Christer wants to reach new customers in North America and Ann-Christin wants to establish new business relations in Scandinavia Read More

If you do not live in Australia you may not have seen the news that a 16 year old girl Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey.
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