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If your brand, business or company seeks to harness the benefits of social media, you need to be aware of some pitfalls to avoid.

While social media can do wonders to help raise awareness and impr Read More

Famed VC investor Fred Wilson shares this great post on the importance of pricing when it comes to products or services. Can pricing actually be a kind of marketing? More important, can increasing th Read More

There are many, MANY reasons to leave the 9-to-5 "Rat-Race" behind to become a freelancer. No more obnoxious bosses. No more superiors stealing your ideas and taking the credit. No more traffic jams. Read More

A business reputation can take years to build. It demands nurturing, cultivation and care. One businessman showed me how all of that work can go straight down the toilet in minutes flat. It's a story of the sweet sounds of the late, great Marvin Gaye, engine trouble, a tow truck and the "nightmare" car scenario. Read More

A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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Do we really need to be told to remember to listen when we engage with people face to face at a networking function? How often do we have to practice our 7 second elevator pitch? Is this what networking is really all about? Read More

Do you want to use LinkedIn to generate more sales? I have a “guerilla sales” tip that I learned about a year ago. It has transformed my sales success! Read More

In sales (and in business) there are commitments that we cannot keep, despite our best intentions and our best efforts. Being a professional requires that we renegotiate these commitments, regardless of how small may seem. Follow these five steps to renegotiate your commitments. Read More

Mari shares her initial impressions of the iPad, common mistakes people make with social media marketing, and Mari's 80/20 rule of social media strategy. Read More