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Salespeople represent their company’s brand as well as their own. They must behave and act in accordance with the values and meanings of those brands. Their ability to walk the walk makes and keeps clients. Acting inconsistently with those brand promises is a fast and certain way to lose clients. Read More

In advertising and marketing, the humble adjective is key! The power of description can transform the mundane into the compelling, the common into the exceptional, and in the case of one restaurant...the tasty into the mouthwatering and delectable! Tips and advice to describe your business to success and profitability... Read More

If your customer is your real friend you will want him to make money — and salespeople can’t make money unless the customers do. Read More

Think verbal communication is the only necessary skill in sales? Think again! Author Ralph Allora discusses the need for excellent written communication as well. Read More

Most of us are aware that insights into human behaviours can guide our sales strategy, but how many exactly put this into action? Read More

The Kitchen Nightmares show on Fox is not just about kitchen drama. There are some very significant small business strategies to be learned that are extremely valuable to you as a business owner. Read More

Shane Ketterman is the Founder of Gorilla-Force and he started his businesses based on years of experience as an IT professional and his passion for marketing, social media, and being a change agent. Shane is working on an e-book on this very topic and he has appropriately titled it “Rewire.” Shane shares his insights on how to move from commodity to experience. In other words, how to take a ser Read More

Perhaps if we were to start thinking of the internet as a very powerful mirror, one which shines back upon us our good and our bad. Then perhaps, we may begin to realise that when blame it, we are merely pointing the finger at ourselves. Read More

You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More