BizSugar.com › Published News › Marketing › Online Marketing › Page 839

If the eBay fee changes have got you bummed, know that there are alternatives. Some of them are a bit obvious, but that makes them no less good, and there are a few other less-known ones that we'll try to bring to light. Read More

This is a page from my Blog that I thought might be interesting to this community.

Linda Read More

This is probably the best analysis I've seen for creating an effective call to action for your website. According to Ann Smarty, "With calls to action everything is important: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that e Read More

It's time for businesses of all sizes to adopt e-mail authentication if they want their emails to go through. Adoption of email and domain authentication - Sender ID (SIDF) and DomainKeys Identified Mail (DKIM) - has reached its tipping point, exceeding 50% in several key metrics. The top Fortune 500 and internet retailers that have adopted those Read More

Fretting over why you can't move your website's Google Pagerank beyond 3? Maybe it just fell from 5 to 0. The following forum discussion explains why you may be worrying for no good reason. Read More

Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients' prior experiences with your e-mail efforts. 51.2% of survey respondents indicated prior value influences their decisions to open e-mail. What's more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock Read More

A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender. Read More

Recently marketers tested the timing of email messages and found some interesting results. They found that emails sent in the morning performed nearly 10% better than emails sent in the afternoons. Read More

Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07. Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Dat Read More