Online Marketing | Small business news; tips; networking

Posted by ArmadaIG under Online Marketing
From http://www.webpronews.com 6224 days ago
Made Hot by: on November 14, 2007 12:50 am

The title of this article is designed to illustrate the point of this article. Today we won't be taking a look at black-hat search engine optimization tactics. Admittedly, I've toyed with them in a “know your enemy” kind of way but I'm no expert on advanced cloaking techniques nor effective link sp@mming tactics. What we're going to cover here Read More

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'In-Context' Web Ads Better for Brand Recognition, Ad Recall

Posted by alphalife under Online Marketing
From http://www.marketingvox.com 6225 days ago
Made Hot by: on November 9, 2007 7:51 pm

Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study. Moreover, the ad's performance on in-context pages of neutral and general-interest websites equaled the performance of the same ad on a highly relevant website. The study conc Read More

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Report gives marketers valuable insights into email marketing

Posted by JohnH under Online Marketing
From http://www.bizreport.com 6226 days ago
Made Hot by: on November 7, 2007 6:53 am

MailerMailer.com's latest Email Marketing Metrics Report looks at how subject lines and personalization affect open and click-through rates. In particular, the report found that subject lines containing 35 characters or less are 28 percent more likely to be opened. Read More

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Are shoppers leaving comparison sites behind?

Posted by alphalife under Online Marketing
From http://www.bizreport.com 6245 days ago
Made Hot by: on November 7, 2007 6:50 am

A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sit Read More

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Small Businesses Need Helping Hand to Embrace Web Advertising

Posted by JohnH under Online Marketing
From http://clickz.com 6237 days ago
Made Hot by: on October 30, 2007 4:49 pm

Most small business operators who shy away from online marketing fear they can't afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget. Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don't think they have the manpower to h Read More

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Using long tail keywords in PPC

Posted by ArmadaIG under Online Marketing
From http://www.promotenews.com 6240 days ago
Made Hot by: on October 26, 2007 2:48 pm

As you're learning about search marketing and SEO, you will definitely run into the phrase "the long tail". Let's turn this odd term into a familiar one by looking into long tail keywords. What are Long Tail Keywords? When you are identifying keywords for your internet marketing (both SEO and PPC), the metric used most to compare keywords is i Read More

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Shoppers' Web Savvy Prompting Online Retailers to Improve

Posted by dobbie under Online Marketing
From http://www.marketingcharts.com 6244 days ago
Made Hot by: on October 25, 2007 7:05 pm

With 53% of online shoppers early technology adopters, despite constituting just 36% of the North American population - retailers are feeling compell Read More

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Is Your Social Media Marketing Strategy Passive or Active?

Posted by wontonu under Online Marketing
From http://www.toprankblog.com 6242 days ago
Made Hot by: on October 24, 2007 1:06 pm

When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don't have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything? Read More

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Do Web Ads Lack Credibility?

Posted by ArmadaIG under Online Marketing
From http://www.brandweek.com 6244 days ago
Made Hot by: on October 22, 2007 4:10 pm

A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. Nielse Read More

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A “Welcome” Message Keeps 'Em Coming Back

Posted by suzyQ under Online Marketing
From http://blogs.mediapost.com 6242 days ago
Made Hot by: on October 22, 2007 1:20 am

Are you making the most of your "welcome" emails to customers? The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of me Read More