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Advertising on Games & Contest Web sites can be highly effective in increasing brand metrics for various brand sectors and demographics. In particular, CPG advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience — in fact, 8.3 million women ages 45+ say they ac Read More

Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer's inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to do with the manner in which the email is despatched. Read More

Did you know you can strategically use the "nofollow" attribute on your own pages to improve your search engine rankings on Google? Read More

Ah, Twitter, the first and foremost way to quickly find out what your friends, colleagues, and mentors are up to right now. It's quickly becoming a questionable tool in the online world. Some say it's pointless, some are still trying to find the point in it, and some are using it to build their networks, blog readerships, and esssentially, their Read More

Yahoo!'s announcement for semantic web support will change the nature of SEO in big ways. It's a significant enough advance that it would be helpful to have a different badge to identify it, so as to not fall into the lull of thinking this is just a linear extension of existing search engine diplomacy. Here's the idea for SEO++. Read More

These are some great tips by Larry Chase and Eileen Shulock on generating high quality online leads. There's a broad range of techniques covered here, so at least one of these tips should be a winner for any business. Read More

"After years of telling advertisers that the way they place ads is totally wrong, Google is finally coming around to accommodate Madison Avenue on its own terms. By perfecting paid-search and contextual ads, Google has done a lot to reinvent advertising. But old habits die hard, and advertisers still like to target ads based on good old demograph Read More

The New York Times reported yesterday on a New York state bill that would make it a crime to use personal information for advertising without consumers' consent—punishable by a fine. Read More

Paid search is much more than bid management and click-throughs, it's about devising a strategy that compliments your overall online marketing program and providing ROI based on performance which has been quantified at the keyword level. Here are 25 paid search resources ranging from the basics, to best practices, to advanced strategies to measu Read More