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The most widely accepted definition of a qualified sales opportunity is a decision maker with a budget to purchase a product or service. But are all sales opportunities equal? Are identical offerings to two different buyers equal in value to the sales rep? Read More

Yep, I decided to share this post on small business niche marketing because there's a royal wedding today. But even though the regal festivities may have been the inspiration, this article is an excellent look at how small businesses can flourish by focusing on their industry and never relenting. Read More

So let me get this straight. GoToMeeting, considered by many to be the gold standard in the online conferencing world, charges you $49 per month for unlimited meeting sessions. Webex, a direct competitor, also charges $49 per month for unlimited meeting sessions.

Well, it looks like my job as a Read More

Great graphic display of the process a business goes through for product development, in this case for an app. Read More

In the last few years, social media has taken off. If you aren’t using social media, some might look at you funny and ask why. Due to all of the success with social media, several people have created sites to help bloggers and niche communities by creating social booking sites. Since the creation o Read More

Restaurants may be established in different types of locations. Depending on the type of location, different marketing tactics are required to increase the likelihood of getting new customers. Read More

Last summer Papa John’s conducted Papa’s Specialty Pizza Challenge, a crowdsourcing campaign. Consumers were asked to create and submit recipes for interesting new pizzas. Here are six lessons from Papa John’s about crowdsourcing product creation. Read More

Popular Mechanics mailed a bunch of sensors on an epic journey to find out which shipping company is the most careful with your packages. Here's what they found. Read More

Professional logo design is challenging if you don't have experience working with graphic artists.

Here are 5 easy categories of logo design feedback that your designers need to help you get your logo done right and inexpensively (plus my recommendation for the best cheap logo design service!) Read More