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Countless studies show that satisfied customers will defect in a heartbeat if they think they can get a better deal somewhere else. In today’s marketplace, you have to create completely satisfied customers whose loyalty can’t be swayed by the competition. Joe Calloway, a partner at Engage Consulting Group, offers these tips for better customer service... Read More

Want more revenue? Well, harness the power of brand focus, clarity, simplicity, and utility by benchmarking yourself to Tiffany & Co. so you can gauge your offering’s sales & marketing strength and how to improve it. Read this article to understand how. Read More

New Rules of Business Guides for Woman-owned businesses.

OPEN created 3 New Rules Guides to provide women business owners with valuable information and tips, including expert insights focused on Marketing, Management & Finance. Familiarize yourself with these helpful resources to help grow your business. Read More

A list of 100 of the best and most informative small business podcasts for 2010. No need to sift through them yourself, we've done that for you so come and have a listen. Read More

Some consultants might say that their clients are not online. More likely in the next 2 to 5 years most of their clients will be online. The question is, do we focus on building an online reputation now or in the future? Lead generation nowadays is much more about being found than going out and hunting. Read More

This article contains tips on how to effectively establish your brand online. Social Media has been the most effective way to brand yourself online. Read More

43% of marketers don't know how to make a case for mobile. What you need to know to build a case for mobile marketing: Read More

Call my goofy, but American Idol is one of my favorite shows of all time. I’ve always been drawn to people with talent, big dreams, and high aspirations. I enjoy the Olympics for many of the same reasons. It’s inspiring to watch people on their quest to be the best in the world!

In both cases, there is a common theme that stands out above all else… Read More

The Sales Blog is covering The Conference Board’s Senior Sales Executive Conference. This year’s theme is Sales Operations as a Strategic Revenue Growth Asset. TSB gives you the major ideas and takeaways. Read More