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This week I'll be getting down into the nitty-gritty of setting up the page to look good and maximize user engagement. Read More

Social media demands non intrusive marketing, permission marketing and in bound marketing are both ideal, but how do you know when you're not providing enough service. Marketing is all about getting new business and not missing obvious opportunities, what's acceptable and when? Read More

It falls into the purview of an already totally slammed communications department…or single communications person. Either way, it’s a social media time crunch. Have no fear. Your organization, no matter how resource-strapped can engage in social media successfully. Here’s how.
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Facebook is primarily regarded a B2C social platform and typically not considered as effective for B2B businesses. I’ve always felt that this was not the case, and wanted to highlight companies big and small using it as an effective B2B tool. The following are my 20 Examples of Effective B2B Facebo Read More

Imagine a potential client showing up at your shop only to shake their head and walk away.

In their defense they tried the door . . . and it was locked.

The blinds were drawn but they thought they saw movement.

Then they realize its like 11:00 am and you even forgot to flip the little sign Read More

With all the talk about Google+, Twitter, Facebook, and YouTube, as a small business owner, you might feel like you should jump on the bandwagon. Before you get started, here are a few guidelines and tips for starting a social media policy for your small business. Read More

First you should be aware of it from the clients and influencers to begin getting a perception of the type of information they are trying to find online. You need to then overlap the data with content distribution platforms: blogs, Twitter, LinkedIn, Facebook, Google + User Forums, etc. Within the Read More

In May, Luke from Neworld blog brought together statistics on social networking usage in Ireland. It was from this information and a number of other sources that Connexia Ireland/UK decided to design what is probably the one of the first infographics for social networking in Ireland. Read More

Have social networking sites like LinkedIn, Facebook, Google Plus and Twitter had an impact on how business women work together and help each other? Read More