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One of the biggest challenges I have as an advisor to tech entrepreneurs is to convince you that marketing is required for your product, no matter how great it is, just to get it found with today’s information overload. A comparable problem is to get entrepreneurs to market themselves, for the same Read More

How confident are American entrepreneurs about their business idea? A Northwestern Mutual survey carried out by OnePoll reveals one in seven think their idea is so strong it could change the world and have a dramatic impact in the chosen industry.
This level of confidence is commendable and even n Read More

Based on my years of experience working with entrepreneurs, I strongly believe that most of you start your business with the highest of ideals, but have no idea how many situations you will face that don’t have clear-cut answers, or raise ethical dilemmas. For example, how should you handle a cash Read More

As your kids get older, you may abandon your dreams of working from home. But making a midlife career change to a home-based business may be your best career move yet. Here's why! Read More

While the willingness and ability to change is recognized and espoused by every business owner or founder I am asked to advise, far too many of you seem to be stuck in a rut, or very slow to actually decide what changes are necessary to survive and thrive. You may not be blind to the changing marke Read More

SEO is a major concern for a lot of businesses. And many of the ranking or analytics tools out there are difficult to make sense of if you’re not experienced in the field. But Nightwatch offers a tool that is meant to be flexible and intuitive. And the company behind it has an interesting backstory Read More

It pays big dividends to network with peers and others if you want to succeed in business. You need to get guidance before you start a new venture, connections to investors as you seek funding to scale the business, and expansion and exit insights as the business matures. Just as importantly, your Read More

If you have an ecommerce company, you probably know the importance of offering quality visuals for your site. Online Product Photography knows that more than most. The company actually started as a retailer and switched over to photography after they couldn’t find a quality solution for their own n Read More

Successful entrepreneurs are usually hard-driving, and highly focused on some specific goals, like being the dominant player in a given domain, or the low-priced provider of their product. Yet other entrepreneurs will talk for hours about all their ideas, and how they intend to change the world, bu Read More