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In terms of search marketing, there are typically two approaches: white-hat SEO and black-hat SEO. The term “white hat SEO” refers to online marketers who follow the “rules” of the industry by implementing best practices. Marketers who manipulate best practices in order to essentially “cheat” the s Read More

Every business professional and entrepreneur believes they are good communicators, but how do they know? It’s really the perception of the recipients that counts, and poor communicators are almost always poor listeners, so they don’t hear the shortcomings. Warren Buffet once told a class of busines Read More

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. But even the best of them can easily slip into some bad decision habits that limit or hurt their busines Read More

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. If you ask them for a reason, most will insist that they couldn’t get funding, or they ran out of money too early. But I’m not convinced that it’s as simple as that. Many are just not facing the reali Read More

Product roadmaps are essential for coordinating product development. Learn everything you need to know about creating and using a product roadmap. Read More

There's a lot that goes into brand operations when building a startup brand, this post will outline 6 key factors to help you shape yours. Read More

If you're creative and you'd like to earn money online, look into starting a money-making subscription site with Patreon. Read More

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Focus is the art of limit Read More

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile (SoLoMo) to the mix. Mobile and global Read More