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Do you know who your target market is? Your real target market? I am tackling this question with my business and have come up with a few insights on how to find it.


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For me, knowing that I wanted to be an entrepreneur was the easy part. Figuring out what I wanted to do was the hard part. I read books and looked online, but I didn’t truly understand all of the different opportunities that were out there. Without knowing what to search for, I was lost, and many w Read More

Women need to take risks when building their businesses. I share a recent example of how I took a risk and encourage others to do the same. Read More

So often in business we get wrapped up in our day to day work and forget that we, too, need to do what is hard. Most of us aren’t going to the moon, curing cancer or saving humanity, but we all have the potential to do more than we are doing. We deserve it, and it’s a “challenge… we are willing to Read More

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. According to a recent Harvard Business Review article, only 60% of c Read More

All small businesses start off with negative cash flow. Small business funding is still the first step to starting your small business. Read More

What kind of personalities does your startup need?

Read on to see if you got all the bases covered! Read More

Freelancing can be a great source of additional income. If you are wondering how to make money as a freelancer the following tips might help you. Read More

If you have had some success in a business, I’m sure you bristle just like I do when someone says “You were just lucky…” I’m a strong believer that we all make our own luck, which means that the harder we work, the luckier we get. In reality, “hard work” is just a catch-all term for a list of princ Read More