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There is nothing more important in starting a business than learning all you can about your potential market. Most entrepreneurs have an instinctive confidence in their product or service -- but without first-hand market research, it's only a hunch. The first step is to conduct a "SWOT" analysis: analyzing your business's strengths, weaknesses, Read More

Entrepreneurship expert Guy Kawasaki presents "Art of the Start" at TiECon 2006, sharing time-tested wisdom on how to succeed in starting a new product, a new service, a new company, a new anything. Read More

Evan Williams is one of those many entrepreneurs that I admire. Well, he is one of the team behind two hugely successful web applications - Blogger and Twitter. Here, I'm going to re-phrase and re-think over one of his recent articles - Will it fly? How to Evaluate a New Product Idea. Evan goes deep with the following points: Tractability Read More

These tips are meant for technology startups, but many of the ideas apply just as well for any startup. This is a collection of startup tips covering software engineering, infrastructure, PR, conferences, legal and finance. They describe best practices for an early-stage startup. We hope that you will find these tips useful, but also please rememb Read More

With over 50% of all new businesses failing, there's got to be a better way. Building a successful business is certainly difficult. It's fraught with problems over sales, capitalization, and poor management, says Charles F. Goetz, adjunct professor of organization and management and a distinguished lecturer in entrepreneurship at Emory University' Read More

People seeking small business information aren't all wide-eyed startup novices, so The Wall Street Journal Online has revamped its StartupJournal.co Read More

Ken Gaebler knows that winning investor money is all in the pitch. A serial entrepreneur, Gaebler has raised $24 million for seven companies since 1995. Now, he sits on the other side of the conference-room table, as president of private-equity firm Gaebler Ventures in Chicago — and routinely watches newbie entrepreneurs present their ideas in a b Read More

People ask -what makes a small business successful? Lots of Capital, a winning mindset, mother luck or a combination of all three? Well, for those of us who don't have millions to invest in starting a project, there's good news: you don't need a huge capital to start up a small business. Read More