Before Your New Product Launch, Solicit Criticism

Before Your New Product Launch, Solicit Criticism - http://blogs.bnet.com Avatar Posted by ArmadaIG under Marketing
From http://blogs.bnet.com 5591 days ago
Made Hot by: on October 22, 2007 4:10 pm
Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book “The Four St Read More

Do Web Ads Lack Credibility?

Do Web Ads Lack Credibility? - http://www.brandweek.com Avatar Posted by ArmadaIG under Online Marketing
From http://www.brandweek.com 5591 days ago
Made Hot by: on October 22, 2007 4:10 pm
A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. Nielse Read More

Four Secrets To Copywriting That Sells

Four Secrets To Copywriting That Sells - http://www.targetmarketingmag.com Avatar Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 5589 days ago
Made Hot by: on October 22, 2007 1:20 am
Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co Read More

A “Welcome” Message Keeps 'Em Coming Back

A “Welcome” Message Keeps 'Em Coming Back - http://blogs.mediapost.com Avatar Posted by suzyQ under Online Marketing
From http://blogs.mediapost.com 5589 days ago
Made Hot by: on October 22, 2007 1:20 am
Are you making the most of your "welcome" emails to customers? The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of me Read More

Scientists Give PR People a Hand with Two Recent Studies

Scientists Give PR People a Hand with Two Recent Studies - http://blogs.bnet.com Avatar Posted by wontonu under Public Relations
From http://blogs.bnet.com 5590 days ago
Made Hot by: on October 21, 2007 7:10 pm
The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years of therapy) that your mother was, how do we say this Read More

Thirteen Tricks to Motivate Yourself

Thirteen Tricks to Motivate Yourself - http://www.lifehack.org Avatar Posted by wontonu under Self-Development
From http://www.lifehack.org 5590 days ago
Made Hot by: on October 21, 2007 7:10 pm
Who needs Tony Robbins when you can motivate yourself? Overcoming the emotional hurdle to get stuff done when you'd rather sit on the couch isn't always easy. But unless calling in sick and waking up at noon have no consequences for you, it's often a must. For those of you who never procrastinate, distract yourself or drag your feet when you shoul Read More

David Allen's approach to getting things done

Avatar Posted by ArmadaIG under Self-Development
From http://www.youtube.com 5591 days ago
Made Hot by: on October 21, 2007 7:09 pm
I'm a big David Allen fan. If you've never heard of him, he provides a great approach to getting a lot done without going crazy. Here's a little sample of his work. Read More

An Exercise in E-mail Design

An Exercise in E-mail Design - http://www.targetmarketingmag.com Avatar Posted by dobbie under Online Marketing
From http://www.targetmarketingmag.com 5592 days ago
Made Hot by: on October 21, 2007 6:12 pm
If you have an e-mail design in place and want to improve results, here is a short exercise that may tell you very quickly what is and what isn't wor Read More

New tool from Google

New tool from Google - http://www.bizreport.com Avatar Posted by administrator under Online Marketing
From http://www.bizreport.com 5592 days ago
Made Hot by: on October 20, 2007 12:47 am
A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable adverti Read More

'Welcome! Now Pass This E-Mail Along'

'Welcome! Now Pass This E-Mail Along' - http://www.emarketer.com Avatar Posted by alphalife under Online Marketing
From http://www.emarketer.com 5591 days ago
Made Hot by: on October 20, 2007 12:47 am
More than seven in 10 online retailers send out welcome e-mails to customers who sign up for their e-mail programs.
Welcome e-mails were a good opp Read More
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Share your small business tips with the community!
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Share your small business tips with the community!