Published small business news | BizSugar

Posted by jrstafford under Direct Marketing
From http://www.evancarmichael.com 5699 days ago
Made Hot by: on February 16, 2009 11:53 pm

RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campa Read More

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A Quiet Way to Increase Your Capacity to Influence

Posted by bizsum under Management
From http://www.bizsum.com 5698 days ago
Made Hot by: on February 16, 2009 10:53 pm

Al Betz, author of “Outfluence”, tells us that social influence can be utilized in order to bring about positive change - his method, Outfluence, after which his book is named, has to do with silent and nonverbal communication. Read More

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Love Your Customer Award #4

Posted by SkipAnderson under Customer Service
From http://blog.sellingtoconsumers.com 5696 days ago
Made Hot by: on February 16, 2009 11:22 am

How can you be more like Lenscrafters and less like Macy's Optical Department? Read on... Read More

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Top Sales Blog Interview with Ryan Vener from Written Inc.

Posted by WillFultz under Sales
From http://www.topsalesblog.com 5698 days ago
Made Hot by: Magnetic on February 16, 2009 11:17 am

This is an interview done between Will Fultz of Top Sales Blog and Ryan Vener of Written Inc. Written Inc. has a unique system of uncovering hidden body language. Read More

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The Marketing Minute: Are you making the recession worse?

Posted by mona19 under Marketing
From http://www.drewsmarketingminute.com 5701 days ago
Made Hot by: on February 13, 2009 7:53 pm

Look around you. Ask other business owners. They will sheepishly admit that business is good. Some, under the promise of anonymity, will confess that it's great. For the vast majority of businesses, especially B-to-B and the service sectors — things are fine. Read More

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Will you need to hire a collection agency?

Posted by morecowbell under Finance
From http://www.allbusiness.com 5700 days ago
Made Hot by: on February 13, 2009 7:52 pm

With 2009 shaping up to be a difficult year financially for nearly all businesses, this might be the first year you will need to consider hiring a commercial collection agency. Though there are about 4,000 firms that collect delinquent business debt, picking the right one for your business may mean recovering significant cash that can be injected Read More

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Get Ready For the Government Spending Spree

Posted by morecowbell under Resources
From http://blogs.wsj.com 5700 days ago
Made Hot by: on February 13, 2009 7:51 pm

Entrepreneurs should be prepared to go after a piece of the gigantic stimulus plan pie. There will be all sorts of small businesses that might be able to take advantage — not just manufacturers and construction firms. It does take some homework to make sure you have proper registration and know where to look for contract opportunities. It's a g Read More

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