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The homily at Church yesterday was about simple gestures. It was how an anonymous person left five full lunches (sandwich, fruit and pretzels in each) on the steps of the church. The next morning those five lunches fed five people who needed food. It created five incredibly happy people and also eased the burden on the church's "back door" p Read More

Recessions naturally inject fear and panic, which is only heightened by every discussion of market losses, layoffs, bailouts, and somber predictions. We're only human after all; of course everything affects us personally and emotionally. Fear is not a catalyst for productivity however. Read More

Advertising direct mail takes many forms: envelope packages, self-mailers, catalogs, magalogs, flyers, postcards, and more. That's one of the advantages of direct mail. Let's take a quick look at how to write and design the granddaddy of all direct mail formats, the classic direct mail package. Read More

"Professional" is not a title, it is a behavior. Read More

You don't have to turn your entire world on its head to adopt social media. It's not about taking everything you've already done and chucking it wildly out the window in favor of a revolution. Instead, look at your existing communications through a social lens. Instead of viewing them from a corporate perspective and projecting outward, investi Read More

People are an extension of a company's brand. Read More

How a blogger creates a REAL full-time income... Read More

Email marketing company Campaigner has been piecing together a series of email marketing tips called "100 Days to Grow Your Business." This has basically been a countdown of tips leading up to the holidays. What email marketing tactics do you use in your campaigns? Although designed for small business retailers, many of the email marketing ti Read More

Your goal as a business owner is to get your product in front of as many would be consumers as you can—but how do you go about doing that most effectively? Read on to find out— Read More