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Here are 5 basic sales principles the government could learn from and use to connect with the people during this tumultuous economic time. Read More

The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing this is an evolutionary change which will put the tech-savvy at the top of the new social order. Read More

Marketing executives and entrepreneurs alike have rushed to China in the last decade. Yet, today, India offers an excellent, although somewhat misunderstood, alternative Read More

Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents o Read More

Bank loans have been harder to come by, but that doesn't mean companies' need for funding has dried up. To get cash, small and medium-size businesses have increasingly turned to firms that get them money they are owed more quickly. The firms, known as factoring companies, say they are seeing an uptick in the quantity and caliber of businesse Read More

Being a sales manager is one of the most difficult jobs on the planet. It requires a thorough knowledge of virtually every aspect of the business. And it suffers from a high turnover because the sales manager is ALWAYS the scape-goat when things goes wrong. Given that the job is so difficult, I thought it might be helpful to provide some advi Read More

We are bombarded with messages that tell us the how, why, should and must of business. Much of the information is solid but blindly applying it can be deadly to your spirit and your business. Here are 3 reasons why Purpose is essential in business (and life!): Read More

The economy pretty much stinks right now, doesn't it? But no matter what the economy is doing on any given day, your small business will not survive if you have more money flowing out of it than you do coming in. You must have a cash flow strategy for your business if you plan on staying in business. Here are some tactics to help you keep yo Read More

The traditional demographic definition of “youth” is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age. As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for l Read More