After the marketing-to-sales process is complete, the two should get together and conduct a debrief about the experience. Whether you won or lost the deal, there is a wealth of information to evaluate for competitive insights that can improve future emarketing efforts.
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How Sales Can Improve Marketing Intelligence
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From http://marketinginteractions.typepad.com 5726 days ago
Made Hot by: on November 6, 2008 5:44 am
Why PPC Will Always Cost More Than SEO
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From http://webmarketcentral.blogspot.com 5726 days ago
Made Hot by: on November 6, 2008 5:44 am
In The Disconnect in PPC vs. SEO Spending, Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?"
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Marketing in Hard Times: Pricing
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From http://www.searchengineguide.com 5725 days ago
Made Hot by: on November 6, 2008 5:42 am
Is it a good idea to cut your prices when times get tough? When money is tight, it might seem that lowering your prices would be the thing to do. Customers are bargain-hunting, and you may think lower-priced competitors will eat your lunch unless you offer an even better deal.
But it's not always that simple. And sometimes lowering your prices
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Will Legislators Loosen Loans For Latte Machines?
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From http://blogs.openforum.com 5725 days ago
Made Hot by: on November 5, 2008 7:15 am
Will existing franchise owners be able to get loans to add equipment and grow???
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How brands thrived during the Great Depression
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From http://www.imediaconnection.com 5725 days ago
Made Hot by: on November 5, 2008 7:13 am
Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival.
To begin, not all was doom and gloom during the Great Depression. It was a time when those who knew what they were doing made great economic strides, and the very nature of the Depressi
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Franchise Directories Rated!
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From http://www.smallbiztrends.com 5725 days ago
Made Hot by: on November 4, 2008 8:55 am
Small Business Trend's resident franchise expert rates some popular franchise search sites...
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Local Search Marketing Tips for B2B Marketers
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From http://searchengineland.com 5729 days ago
Made Hot by: on November 4, 2008 3:51 am
B2B marketers establish conversions - or desired actions - throughout their customers' buying process. These actions may take place online, on the phone, or live at a specific location. Regardless, many occur at the local level. Local search enables marketers to capitalize on these interactions and differentiate your firm based upon one very impor
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Landing Pages and the Decision-Making Process
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From http://searchenginewatch.com 5729 days ago
Made Hot by: on November 4, 2008 3:50 am
The key to properly applying this model to landing pages is to make sure that there's continuity and flow to support a visitor's progression through each of the steps. None of the steps can be skipped, and all of them must happen in sequence. That's not to say that equal emphasis should be placed on each within your landing page, or that visito
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Do These 3 Common Copywriting Mistakes Keep Your Readers from Buying?
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From http://www.copyblogger.com 5726 days ago
Made Hot by: on November 4, 2008 3:50 am
Why isn't that great content translating into more sales? Let's look at three common copy mistakes that keep your readers from becoming customers, and how you can turn that around.
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The Truth About Marketing Demographics
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From http://marketinginteractions.typepad.com 5729 days ago
Made Hot by: on November 4, 2008 3:50 am
As more and more marketers and salespeople grapple with how to segment their leads and personalize their messaging, the question of demographics is asked. If you've created an emarketing campaign lately, you've likely been asked, what's the customer profile you're targeting?
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