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Some bosses, it turns out, aren't very good at communicating. And that is leading to a breakdown in employee morale at a time of economic uncertainty and fear, according to a new survey by Menlo Park, Calif.-based Accountemps. A lack of open, honest communication was cited as having the most negative impact on employee morale, by more than Read More

When the economy seems unstable, businesspeople can feel shaky. Hysteria sets in, sending sales people, managers and CEOs running for cover, making panic moves that cause more problems than they solve. Avoid making costly mistakes by learning how to implement the top 10 tips to stay in control when your market feels out of control. Read More

Interesting look at key ways Gen X and Gen Y moms are different (especially in terms of buying habits and Internet usage!) Read More

In this video Gary Vaynerchuk answers how to monetize your blog or video blog with a practical illustration. Of course you need to have at least some traffic to pull in advertisers - but once you do, if the advertisers are not coming to you yet - go to them. Read More

Social media is about engaging in conversations with decision makers and influencers directly via the Internet. It's about community and collaboration. And, with the changing media landscape, there are a lot of ways to engage in those conversations — from blogs to podcasts to social networks— the list goes on and on. Read More

Lot's of people get into franchises of their own. Here are what I found to be the Top 5 reasons they do... Read More

If you're promoting on Digg, you're losing your blog money. The web is crowded, attention spread thin. It may not cost you a $70,000 full page print ad, but building a following requires patience and passion. It's almost 2009, and the social media personal brand isn't an early adopters' secret anymore. Promoting your blog can be free, but not cost Read More

Here are some things that are true: people don't read. And when they pretend to read, they skim. Comprehension and context are at an all time low. We're snackers, and it's adding up. Where this hits us the worst is when communications professionals attempt to match their idea of me (and by me, I mean you) with their “target.” Read More

One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management. Search engines Read More