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Examples from an interview with Dan Ariely, author of Predictibly Irrational, on how companies can increase perceived value and get their customers to spend more by creating a decoy offer. The decoy marketing offer introduces false choices to make another choice look more appealing. We have a hard time valuing offers, but are relatively good a Read More

You know the expression "good things come in small packages." The same sentiment can apply to small businesses too. Entrepreneurs don't have to set their sights on building a mega-million-dollar business to enjoy a highly satisfying and lucrative entrepreneurial career. Read More

Anyone in today's workplace knows what's wrong with business presentations and the software of choice for 99% of those giving them. Just about everyone has experienced Death by PowerPoint, and based on statistics, you have probably committed it on more than one occasion. Read More

You can't close a sale through your website if you can't keep the customer there. Read More

Thought these thoughts really needed to be heard- how some businesses ignore the internet and why its killing them. Read More

Social media is an antidote for some of what ails media companies in economically challenging times. While it comes naturally for some, others must adjust their legacy operations and psyche. Read More

CITIES have long offered tax incentives to encourage companies to stay and newcomers to relocate. But another option is gaining currency in old manufacturing cities looking to prop up their struggling economies — homegrown nonprofit groups that nurture new businesses from the ground up. Skip to next paragraph One of the more innovative of thes Read More

If you own your own internet business and you need new marketing strategies, you may want to begin with strategies that have been proven successful with others. Read More

What do all of the 2008 presidential candidates, the cast of Grey's Anatomy, and thousands of small business owners have in common? They all have profiles on MySpace, the popular social networking website. More than ever before, social networking sites such as MySpace are important resources for entrepreneurs seeking to market their businesses on Read More