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A recent study showed senior executives were more likely to click on a short URL than a long one in search results. This case study details this company's 10 year long hunt for a short, snappy URL that prospects could remember. Read More

Today's diverse consumers (Boomers, Gen X, Gen Y, African-Americans, Asian-Americans, Gay-Lesbian-Bisexual-Transgendered consumers, and women) are looking for more than just talk. They want companies that are an authentic part of their niche community with long-term commitment. They are savvy and skeptical, and they are tired of spin. That me Read More

The sole purpose of your headline is to entice the person reading it to read the REST of your article. If it doesn't accomplish that, your article might as well not exist. Read More

New CAN-SPAM rules from the FTC regarding email marketing: 1) An e-mail recipient cannot be required to pay a fee... 2) The definition of “sender” was modified... 3) A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox... 4) A definition of the term “person” was added... Read More

Here's one that's been around for awhile. Grab Sam Decker's great marketing idea resource at Scribd. Read More

This article from Fortune Small Business explores how several small businesses are prepared to thrive - even if recession strikes. Read More

Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or openi Read More

20 top sites worth visiting if you are interested in online marketing or Web design. Read More

Julie Power, of the Internet Marketing Report, describes how this new tool helps you make stunning online videos for your business. Read More