Published small business news | BizSugar

Posted by TerryJackson under News
From http://www.marketingcharts.com 6046 days ago
Made Hot by: on May 13, 2008 3:07 am

Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths.” “Contrary to many common assumptions, Boomers are making retirement obsolete, are very savvy about Read More

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4 Reasons Not To Rely On Market Research Alone

Posted by OnlineMarketer under News
From http://onlinemarketerblog.com 6047 days ago
Made Hot by: on May 12, 2008 8:49 pm

Market research (especially customer-focused research) must be taken with a sizable grain of proverbial salt. Here are four reasons why. Read More

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Let's Talk about Cash Flow

Posted by ArmadaIG under Finance
From http://www.allbusiness.com 6047 days ago
Made Hot by: on May 12, 2008 8:49 pm

Every small business owner should understand the inter-relationship between revenues, assets, and cash flow. The saying, “cash is king” means everything to a successful business owner and can often make the difference between a business thriving or dying. Read More

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Why Twitter Matters — And Why I Just Might Follow You

Posted by jlawlor under News
From http://blogs.mediapost.com 6046 days ago
Made Hot by: on May 12, 2008 8:48 pm

Twitter has been a hot item in the uber-social media , micro-blogging crowd for the past few years. I have to admit that when I first heard about it I dismissed it with a cyber-sneer...but today I have Twitter open in a browser sidebar most days. This article is an excellent description of the attraction of the Twitter experience. Read More

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Do-It-Yourself Display Ads

Posted by ArmadaIG under Online Marketing
From http://online.wsj.com 6047 days ago
Made Hot by: on May 10, 2008 10:59 pm

Much of the valuable online-ad real estate is sold the old-fashioned way: through a salesperson. But now start-ups and major Internet players such as Facebook Inc. are giving advertisers the option of planning, buying and tracking online-ad campaigns all on their own. Just as the ability to buy plane tickets online steered business away from tr Read More

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Pick a PR or do it yourself?

Posted by bccgem under Public Relations
From http://www.evancarmichael.com 6048 days ago
Made Hot by: on May 10, 2008 1:00 pm

When funds are limited, should you try to do your own PR? Consider the pros and cons. Read More

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Biz celebrates record sales with underwear-day

Posted by JuliePower under Human Resources
From http://www.cfosnafu.com 6047 days ago
Made Hot by: on May 10, 2008 12:58 pm

Get your folk to come to work in their underwear? That would work in the United States (NOT). Read More

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Seven Myths That Screw Up Sales

Posted by ArmadaIG under Sales
From http://blogs.bnet.com 6047 days ago
Made Hot by: on May 10, 2008 12:58 pm

If your sales success isn't where it ought to be, you may be operating under the weight of one or more persistent (and pernicious) myths about selling. Here they are: Read More

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Secrets of a Successful Press Conference

Posted by bccgem under Public Relations
From http://www.evancarmichael.com 6048 days ago
Made Hot by: on May 9, 2008 2:23 pm

Only hold a press conference if it is vital to getting your message across. And if you go down that path, get it right! Read More

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1 Fresh Approach to E-mail Content

Posted by ILuvMktg under Online Marketing
From http://tmt.targetmarketingmag.com 6048 days ago
Made Hot by: on May 9, 2008 2:23 pm

One question that often comes up when evaluating the performance of an e-mail newsletter program is, “How do I keep my newsletters fresh and interesting?” Unique content is the best way to ensure your subscribers will want to read your newsletter, and one way to do this is to include links to online polls or surveys. Read More