This is a page from my Blog that I thought might be interesting to this community.

Linda Read More

Four Tips for Creating Emotional Direct Mail Appeals

Avatar Posted by suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 6116 days ago
Made Hot by: on February 8, 2008 10:10 pm
While there is no single element or component that accounts for a mailing's long-term chances, analysis of long-term controls received by the Who's Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Here are three examples of long-standing control packages an Read More

Yahoo wipes out small business hosted storage limits

Avatar Posted by mssux under Technology
From http://www.computerworld.com 6114 days ago
Made Hot by: on February 8, 2008 8:35 pm
Yahoo Inc. this week introduced a new monthly Web Hosting service for small and medium sized businesses, which provides unlimited hosted storage capacity and bandwidth. Read More

States trying to claim unclaimed Gift-Card Cash

Avatar Posted by LeeAdams under Legal
From http://www.businessweek.com 6122 days ago
Made Hot by: on February 8, 2008 8:22 pm
TowerGroup estimates that of the $97 billion worth of plastic gift cards purchased in 2007, nearly $8 billion has gone unused. Just what happens to that pile of cash has become a matter of some controversy. A lot of states—roughly half—claim that at least part of the unspent balances should go to them under their unclaimed-property laws. Other sta Read More

Hacked: It Could Never Happen to My Site (Famous Last Words)

Avatar Posted by ksmith under Technology
From http://www.smallbiztrends.com 6115 days ago
Made Hot by: klenronald on February 8, 2008 6:33 pm
With the millions of websites out there, you think you're safe. You think the statistics are in your favor. That your website would never get hacked. Well, I'm here to tell you it CAN happen to you. The Small Business Trends website was hacked this past Christmas Eve. What happened is part of a larger and disturbing trend in which small-business Read More

How to call to action on your website

Avatar Posted by JohnH under Online Marketing
From http://www.seosmarty.com 6115 days ago
Made Hot by: on February 8, 2008 3:56 am
This is probably the best analysis I've seen for creating an effective call to action for your website. According to Ann Smarty, "With calls to action everything is important: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that e Read More

5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad

Avatar Posted by Fenessy under Advertising
From http://contentmarketingtoday.com 6115 days ago
Made Hot by: on February 8, 2008 1:55 am
You don't necessarily need a big budget to tell a great story that your customers will remember.
Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl. It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite. What is it about Hank the Clydesdale and all of th Read More

Should Congress Shut Down eBay?

Avatar Posted by suzyQ under Legal
From http://www.targetmarketingmag.com 6115 days ago
Made Hot by: on February 8, 2008 1:04 am
Last week I read the story of how the state of Pennsylvania wants to shut down the thriving eBay auction business of single mom Mary Jo Pletz, which enables her to stay home with her 6-month-old daughter Julia, who has a brain tumor. The Pennsylvania Secretary of State's reason: Mary Jo does not have an auctioneer's license. Having sold 10,000 ite Read More

Unethical Tactics in Negotiation: How You Deal with Them

Avatar Posted by jensthang under Management
From http://www.thenegotiationguru.com 6117 days ago
Made Hot by: on February 8, 2008 12:56 am
Learn to deal with unethical tactics in negotiation such as lying and threats. Offer useful tactics and strategies Read More
Here are 4 habits that all great negotiators have. Useful tips and strategies to help improve your negotiation. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!