There is nothing more important in starting a business than learning all you can about your potential market. Most entrepreneurs have an instinctive confidence in their product or service -- but without first-hand market research, it's only a hunch. The first step is to conduct a "SWOT" analysis: analyzing your business's strengths, weaknesses,
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Know your market by testing, talking, and a SWOT analysis
Posted by melanee under StartupsFrom http://www.financialpost.com 5955 days ago
Made Hot by: on January 20, 2008 7:58 pm
Strategy Matters: 7 Steps to the Right Kind of Market Research
Posted by melanee under NewsFrom http://bmighty.com 5955 days ago
Made Hot by: on January 20, 2008 7:58 pm
Listening to your customers and to the business can be the critical difference between winning and losing. The right methodology, the right data, and the right tools can help you listen to your business -- and even smaller companies have more data available today than ever before.
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Half of U.S. Consumers Reduce Spending to Combat High Gas Prices
Posted by Jenny under NewsFrom http://www.nielsen.com 5957 days ago
Made Hot by: on January 19, 2008 3:49 am
New research from The Nielsen Company finds that half (49 percent) of U.S. consumers are reducing their spending to compensate for rising gas prices, up four points from June 2007. Consumers are also battling high gas prices by combining shopping trips and errands (70 percent), eating out less (41 percent) and staying home more often (39 percent).
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Female Business Owners Fault New Rules on U.S. Contracts
Posted by Jenny under NewsFrom http://www.nytimes.com 5956 days ago
Made Hot by: on January 18, 2008 10:44 pm
Women who own small businesses — about a third of all small businesses in the United States, in fact — have been pushing for years for a bigger piece of government contracts, which now total $400 billion a year. But few were happy when the Small Business Administration finally announced new rules in December to ensure that 5 percent of the cont
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4 Copywriting Steps that Will Sell Ice to Eskimos
Posted by JohnH under Direct MarketingFrom http://www.searchengineguide.com 5956 days ago
Made Hot by: on January 18, 2008 8:52 pm
Need a little help writing your next direct mail letter or web copy? This is a great summary of the steps needed for effective copywriting. Includes solid examples.
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Health Care's Champions Of Change
Posted by jnelson under NewsFrom http://www.forbes.com 5958 days ago
Made Hot by: on January 17, 2008 7:25 pm
Small-business lobbyists on both sides of the aisle will do their best to keep health care reform near the top of the next president's agenda. The difference, it seems, in this election: They are looking to compromise.
Both sides have come a long way since 1993, when the United States' largest small-business lobbying group, the National Feder
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New research shows people think better while moving
Posted by ArmadaIG under Self-DevelopmentFrom http://www.boston.com 5958 days ago
Made Hot by: on January 17, 2008 1:00 am
The brain is often envisioned as something like a computer, and the body as its all-purpose tool. But a growing body of new research suggests that something more collaborative is going on - that we think not just with our brains, but with our bodies. A series of studies, the latest published in November, has shown that children can solve math prob
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Pay-for-performance digs in with employers
Posted by ureach under ManagementFrom http://www.baltimoresun.com 5959 days ago
Made Hot by: on January 16, 2008 10:05 pm
More employers now supplement salaries with one-time bonuses and rewards, with more than 90 percent of employers offering such "variable pay" in 2007, up from 80 percent in 2006, according to an annual survey of about 1,000 large U.S. employers by Hewitt Associates. Spending on such programs hit almost 12 percent of employers' payroll budgets
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Employer concerns for 2008
Posted by ureach under NewsFrom http://www.goerie.com 5959 days ago
Made Hot by: on January 16, 2008 2:34 am
You can expect a changing workplace in 2008, centered around three themes: rising health-insurance premiums, expanding workers' rights and reforming immigration.
Although not increasing as fast as in previous years, health-care premium costs are expected to swell. Mercer Health & Benefits, a part of the global consulting company, projects that Read More
Although not increasing as fast as in previous years, health-care premium costs are expected to swell. Mercer Health & Benefits, a part of the global consulting company, projects that Read More
The real secret to ranking high in search engine results pages
Posted by JohnH under Online MarketingFrom http://www.smallbusinesssem.com 5959 days ago
Made Hot by: on January 16, 2008 2:23 am
No, it's not adding Free Apple iPod to your site a thousand times. According to search engine optimization expert, Matt McGee, ranking high in SERPs can't be achieved overnight. Instead, it takes the commitment and patience to build what he calls the "SEO Success Pyramid." A great article for anyone beating their head against the Google wall.
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