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The Small Business Administration's Office of Advocacy has reported small businesses will pay more per square foot and per employee than larger businesses to alter facilities to meet changes proposed for the Americans with Disabilities Act. The office studied costs associated with removing physical barriers to the handicapped, including changes i Read More

Forced ranking is a controversial workforce management tool that uses intense yearly evaluations to identify a company's best and worst performing employees, using person-to-person comparisons. In theory, each ranking will improve the quality of the workforce. Top managers rank workers into three categories: The top 20% are the "A" players, the Read More

I noticed there was an article last week about how small businesses don't bother to calculate ROI, so I thought I'd add this primer video. Read More

Ever wonder what types of people frequent MySpace and Facebook? MySpace commissioned a study of user personalities on these two social networks. The user sample consisted of 1000 people, aged 18-24. Here are the resulting six types... Read More

Return Path's 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. Read More

An owner looks for a starting point on finding a retirement plan for her workers. "I would like a 401(k) for my small business but there are so many, and I don't know who to trust." But is a 401(k) really what you need? "So often people make the term 401(k) synonymous with 'retirement plan,'" says Gene Fairbrother, lead small busin Read More

For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications.

Overall, 27% of total adults survey said they t Read More

There is nothing more important in starting a business than learning all you can about your potential market. Most entrepreneurs have an instinctive confidence in their product or service -- but without first-hand market research, it's only a hunch. The first step is to conduct a "SWOT" analysis: analyzing your business's strengths, weaknesses, Read More

Listening to your customers and to the business can be the critical difference between winning and losing. The right methodology, the right data, and the right tools can help you listen to your business -- and even smaller companies have more data available today than ever before. Read More