If the U.S. economy is about to take a dirt nap for a quarter or four, time to cut marketing budget, right? Not necessarily, according to a 2005 report out of Penn State's Smeal College of Business, “Turning adversity into advantage: Does proactive marketing during a recession pay off?”
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Should You Up Your Marketing During a Recession?
Posted by ArmadaIG under MarketingFrom http://blogs.bnet.com 6135 days ago
Made Hot by: on February 11, 2008 3:59 am
Presidential Candidates Weak On Small Business Policy
Posted by JohnH under NewsFrom http://www.smallbusinessnewz.com 6135 days ago
Made Hot by: on February 10, 2008 7:49 pm
Would you like to know which candidate will best represent the interests of small business? You're not the only one wondering. A poll at SBTV.com found most people believe Barack Obama would be the most responsive to the small business owner. Mitt Romney and Mike Huckabee followed, each grabbing 20 percent of the votes in the informal survey.
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Worthwhile Small Business Technologies
Posted by mssux under TechnologyFrom http://www.businessweek.com 6136 days ago
Made Hot by: on February 10, 2008 1:48 pm
I'd like to point out a few small business technologies (in no particular order) that I can proudly say are worthwhile, reliable, and will—drum roll, please—work. (Submitters note: While this is a good article, I think he should have replaced MS SQL with MySQL. It works like a charm and has a small business price tag -- free)
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Government Help for Small-Business Owners (No Joke)
Posted by Fenessy under ResourcesFrom http://www.nytimes.com 6136 days ago
Made Hot by: on February 10, 2008 1:46 pm
Four government agencies have online sites devoted to helping small businesses cope with government-related programs and general business information. The Small Business Administration has a toll-free number and an e-mail answer desk; the Department of Commerce's International Trade Administration and the Kauffman Foundation offer one-to-one coun
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How to value the worth of your business
Posted by LeeAdams under ManagementFrom http://money.cnn.com 6138 days ago
Made Hot by: on February 10, 2008 1:45 pm
To get a general idea of what comparable businesses are listed for, you can look somewhere like Business Valuation Resources. However, he cautions: "With a business like yours, seeking a strategic buyer, the usual multiples go out the door." Regardless of your industry, multiples are a very dangerous way to value a business, says Cathy J. Durham
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Michael Port - Stop giving elevator speeches
Posted by ILuvMktg under SalesFrom http://www.youtube.com 6135 days ago
Made Hot by: JenNel on February 10, 2008 12:40 pm
Michael Port video (author of Book Yourself Solid) from small business marketing seminar - funny, relevant and easy to understand small business marketing and how to talk about what you do.
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Online Video Needs to Be in Your 2008 Marketing Plan
Posted by MarketingProwess under MarketingFrom http://www.marketingprowess.com 6136 days ago
Made Hot by: on February 9, 2008 10:27 pm
The editors at Marketing Prowess are issuing an alert. If you aren't using or currently exploring ways to utilize online video in your marketing efforts then you are at risk. You are at risk of loosing market share, site traffic, and search engine ranking position.
According to a BurstMedia survey, 7 out of 10 adult internet users viewed online Read More
According to a BurstMedia survey, 7 out of 10 adult internet users viewed online Read More
Want to Get Rich? Be (Moderately) Happy
Posted by Jenny under Self-DevelopmentFrom http://finance.yahoo.com 6137 days ago
Made Hot by: on February 9, 2008 8:45 pm
Some people believe that earning the most money will make them incredibly happy. What they probably don't know is that being incredibly happy may not earn them the most money. A new study finds that when it comes to financial success, you're better off being a moderately happy person rather than someone who's chronically ecstatic.
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Small Business News Tastes bizSugar
Posted by Jeffrey under ResourcesFrom http://www.smallbusinessnewz.com 6136 days ago
Made Hot by: JackieO on February 9, 2008 7:05 pm
A social news site emulates the Digg model and offers small business people a focused web presence for issues of interest to them. bizSugar launched with the goal of reaching small and medium businesses with a social media presence dedicated to business interests.
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Five Tips for Marketing in a Recession
Posted by Becky under MarketingFrom http://www.marketingprofs.com 6138 days ago
Made Hot by: on February 9, 2008 12:09 am
Are we in a recession? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are some tips for what you should do.
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