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Groupon is an advertising platform especially for small businesses and not a sales site. You read that right. Groupon is all the rage and many small businesses have been wanting to join the party because of what seems to be clearly a sales generating site. There is power in numbers. Even when they Read More

Confused by what to do when your paid ad doesn't "work"? You're not alone!

If a paid advertising effort produces $0 in increased revenue, why would running that SAME ad (with no changes) in the SAME publication somehow produce MORE income? Zero times any number is always zero. Read Read More

Foursquare is a new location-based app that lets customers check-in to locations and access free rewards or deals. This presents a substantial mobile marketing opportunity for owners and social media markets to use Foursquare for business. How can you use Foursquare for business? Read More

Whenever you put out a material, the one thing that will grab people by the throat is the consumer benefit. Tell them what they are bound to gain if they join your promo or buy your product or do whatever it is that you want them to do. We wrote about that too in more detail on our past post... Read More

Advertising copywriting tips is one of the topics that is so hard to write because there have been many attempts to write about this in the past. Type the topic on Google and you will have at least 40 pages of write ups about this. It is also something that not everyone can be good at. Don’t get me Read More

If I’ve learned one thing working with webmasters and SEO companies for the last six years, it’s that good help is hard to find – especially when it comes to the trickier part of link building. The marketplace has reached a point where it’s easy to find decent articles for distribution and you can Read More

The Life & Culture section of The Wall Street Journal weekend edition often features a showcase of graphic design. As much as I post about technology, media, brands and business, I love having the time to get lost in design on the weekends. Recently, I shared examples of beer can label design from Read More

With more favorable statistics pointing toward mobile becoming a very viable and profitable medium, I feel that companies are allocating budgets in 2010 for 2011, but we’ll start to see serious growth of mobile presence in the marketplace in 2011. I will say this, 2010 was the year that many compan Read More

Because social networks and the internet in general allow people to know more about things easier, people are expecting a lot of sincerity and honesty from everyone that is online. The brands that are compassionate and charismatic are the ones consumers are attracted to. If the brand actually knows Read More