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Advertising by the Numbers is one of the favourite topics of the whole advertising industry because of the sheer number and quality of insights you can get when you see the numbers and when you interpret the numbers right. The good news is that numbers of for 2010 advertising are finally out and yo Read More

Please bear in mind that this list is not comprehensive but it contains the major points that you should remember. As long as you follow these laws, you should be able to stay clear of any trouble. Also, keep in mind that the most important thing to remember when creating any kind of advertising ma Read More

Are you looking to reach educated, affluent customers with money to spend? Then consider advertising with newspapers (in print or online).
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Advertising laws you should follow may sound boring compared to the other topics we have talked about here but nonetheless necessary. One of the benefits that you lose when you don’t have your own advertising agency to service you is the free legal consultation. As you know, anything that goes out Read More

6 Tips for creating a tri-fold brochure design or #10 brochure design that has impact and looks professional. Read More

Many have been asking me to write about understanding media planning and buying. To be honest, this was something I never planned on writing about because it is the aspect of advertising I least liked. It is a very technical job and being primarily a creative person, looking at excel sheets avalanc Read More

What we should learn from an advertising agency set up is how they are able to maximize the potential of every person in the office. In maximizing the potential of every person, they are also able to allow a free flow of ideas, exhaust the potential of every idea, and work together to make the idea Read More

If you will just learn how Santa Claus advertises to retain customers, you will never lose another customer for as long as you shall live. Think about it, countless of businesses have latched their campaign on this fictional guy even when we all know that he isn’t real and even when we know he isn’ Read More

I don’t know if I Like, MyLikes anymore. This MyLikes review will let you know why I’m seriously disappointed with the service as of late. Though I have made money with MyLikes and have found numerous quality products to promote (in the past) lately my feelings have changed. Read More