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"Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) "

Of course, you knew that. But why? How? And how important is it to your business? Read More

It doesn’t matter whether or not you are the one who will be doing the art side of your ad, even before you begin, you need to have the briefing clear on your head and that is more important if you will not be executing the ad. Unless you know what you want, you will never be able to make sound dec Read More

There really is no exact process on how to create great visuals for your ad. If there was, all ads will have great visuals. Sad to say, creating a great visual is as much about natural talent as it is about hard work. It’s like the X-factor we talked about couple of days ago, you either have the ta Read More

There are different types of small business owners. After years in this industry, it still surprises me to realize that new breeds of clients seem to pop up just as when you thought you’ve seen it all. Unfortunately, most clients are a pain in the ass to deal with. Below are some of the types that Read More

Infolinks compiled data from their network of over 50K websites for the two months prior to Christmas (December 25th) and compared it to the findings from two weeks immediately after Christmas Day. Read More

There are 80 Things I Wish Someone Told Me About Small Business Advertising in my first 80 days at work to the rest of my advertising life easier. Unfortunately, I had to go and learn some of these things the hard way. Fast forward to several pounds after, things did eventually work out but I will Read More

A good way to get the information you want is to ask for it. No matter the media buying process or depth of information collected on an advertising RFP, being specific means being efficient. Read More

You know that certain people have a certain image. You have the geeks, the jocks, the rebels, the loser, the formal ones, the perfect gentleman, the sexy one, the slutty one, the asshole, etc.

You want someone that has one, first and foremost. Yes, everyone has one but some don't do their image Read More

According to comScore, Google's Display Network is the 3rd largest advertising network in the industry and reaches 82.7% of the online advertising audience in the US. If you want your ads in front of US-based prospects across the Internet, then Google’s Display Network is one of the easiest way to Read More