Ideas for blog posts spring out of nowhere (sometimes), like this one. During my tea break at work this morning, my colleagues and I were sipping our tea and scanning the papers. My friend Neeta was also reading when she pulled out her pen and grabbed a slip of paper to jot down something.
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3 Reasons Why a Spot In The Local Newspaper Is The Best Way to Get Noticed
Posted by marz25 under AdvertisingFrom http://theoneofakindpreneur.com 4838 days ago
Common Ad Practices – Bigger Logo and Bigger Brand Name
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 4839 days ago
If I had a nickel for every time I hear a client say “I want a bigger logo and bigger brand name”… Again, business owners always think that making their logo bigger will maximize their investment. Yes, advertising people hate it because we don’t believe in hard selling anything. We believe that bra
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Brutal Simplicity: Making Your Ad Easier to Understand
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 4840 days ago
Brutal simplicity is the best way to make your ad easier to understand. The term brutal simplicity is actually a well-known mantra of Rich Silverstein, the executive creative director of Goodby, Silverstein & Partners. That quote is plastered on his door that serves as a reminder to his creative te
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Creating Ads for Small Businesses – Where to Get Ad Ideas
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 4841 days ago
Where to get ad ideas? Oh, there are so many ways, places and sources where you can get ideas for your ads. Quite frankly, this is one of the perks in working for an advertising agency or the advertising/marketing division of a company. You always have an excuse to go on facebook, browse the web, w
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abenetis - Encyclopedia: Marketing (EN) - Scientific Advertising (by Claude C. Hopkins)
Posted by abenetis under AdvertisingFrom http://www.abenetis.com 4842 days ago
This is a reprint of a book from Claude C. Hopkins with the name "Scientific Advertising", it tells the reader the most important things about advertising.
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Adjective Power - Neuromarketing
Posted by KellyatMCEblog under AdvertisingFrom http://www.neurosciencemarketing.com 4842 days ago
Jam-packed with Wow. Love this article!
"Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) "
Of course, you knew that. But why? How? And how important is it to your business? Read More
"Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) "
Of course, you knew that. But why? How? And how important is it to your business? Read More
It doesn’t matter whether or not you are the one who will be doing the art side of your ad, even before you begin, you need to have the briefing clear on your head and that is more important if you will not be executing the ad. Unless you know what you want, you will never be able to make sound dec
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There really is no exact process on how to create great visuals for your ad. If there was, all ads will have great visuals. Sad to say, creating a great visual is as much about natural talent as it is about hard work. It’s like the X-factor we talked about couple of days ago, you either have the ta
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Types of Small Business Owners: Kinds of Clients You Shouldn’t Be
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 4846 days ago
There are different types of small business owners. After years in this industry, it still surprises me to realize that new breeds of clients seem to pop up just as when you thought you’ve seen it all. Unfortunately, most clients are a pain in the ass to deal with. Below are some of the types that
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iPad Interaction Soars after Christmas
Posted by hishaman under AdvertisingFrom http://www.famousbloggers.net 4848 days ago
Infolinks compiled data from their network of over 50K websites for the two months prior to Christmas (December 25th) and compared it to the findings from two weeks immediately after Christmas Day.
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