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Don’t you love it when a prospect throws out the same old lame stall, “Can you just send me some information?” For years, we’ve been taught to respond with our own canned reply, “What kind of information would you like me to send you?” …ultimately knowing that we really don’t send any information at all.

You can use this stall tactic to your advantage... Read More

Shane Gibson and Steven Jagger have written a brand new book about social media that will be helpful to business-to-consumer companies and individual salespeople. This podcast episode is Skip Anderson's interview with Shane Gibson, a social media thought leader. Read More

There is a misconception about social media that it is either free or too cheap to use. I do not agree with this thing. In my point of view social media is more expensive than conventional media. Read More

If social media touches all, you have to make sure you touch inside your company too. Marketing needs to share and partner with front line sales to fully leverage their initiatives, then give back to sales in the form of better leads and other benefits. Read More

Why do I suck at plumbing? Because I don't love it! Read this post to see how that simple principle matters to your success. Read More

Whether you are marketing to a local or international traveler, your brochures should leave a good impression on your clients. Your travel agency brochures should not just be pieces of folded paper containing information about your business. Instead, your prints should also address your clients’ needs to make your brochures useful resources for them. Read More

How to use statistics to help drive sales or convince prospects how good your product or service is.

Statistics in sales are what can differentiate you from your competition. Read More

Marketers for hotels must find ways to fill beds without sacrificing price. Basically, avoid buying business with extreme discounts just to keep the doors open. While the pros and cons to leveraging social marketing channels to grow revenue have already been touched on, the value of direct digital marketing is gaining momentum in hotel marketing circles. Read More

split personalityLaunching a successful website is no easy task. There are many practical and technical details to assemble and implement and many business and marketing objectives to consider. Generally speaking, there is no one person, such as a web designer, who can pull this job off. Worse yet, the business owner turned do-it-yourself web site creator, even armed with a simple site creati Read More