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Spending on cause-related-marketing, one of the latest marketing trends, is projected to reach $1.57 billion this year, a 3.1% increase over 2008, according to the IEG Sponsorship Report. But how can a growing business affordably rally support for a cause? Here are some ideas. Read More

The vast majority of salespeople working today don't want to be high pressure sellers. In fact, some have a fear of using pressure to gain sales and avoid assertive, professional selling techniques because of their hyper-sensitivity to high pressure selling. Read More

The final article in a series of 28 articles on sales effectiveness based on the principles outlined in David Kilcullen's 28 Articles for Counterinsurgency. Read More

Call it lies, misleading or what have you, you can prevent being mislead by using basic questions and follow through routines to quantify opportunities and prospect. Read More

one of the big problems about using social media is the time it takes (the time it takes away from your real business). Here are some tips that can help you be more productive with your social media time. Read More

Many of the businesses say they want to develop their international markets but they are afraid of the risk. This article will help them. Read More

Customer service is one of the most important elements of marketing and the steps you take to keep your customers informed when problems occur can strengthen or harm the relationship. Read More

AllBusiness sales advisor Keith Rosen describes the techniques for leaving the kind of voice mail message that will encourage potential customers to call back. When calling potential customers cold it can be difficult enough to figure out what to say and how to present your product or service when you get a live person on the other end of the line Read More

the author recounts the lessons about the elements of effective sales meetings that he learned from his mentor Dick Harlow. Read More