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email marketing is done with the email marketing software just like on the website http://www.activetrail.com but on the good email software you can find the autoresponder, at this article you can find what is the autoresponder and how he can make you good with email campaign or email newsletter with out any spam risk . now you can find the active Read More
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Post 21 in a series of 28 on sales effectiveness based on Kilcullen's 28 Articles for Counterinsurgency. Read More
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The secret to creating a good press release lies in knowing what's newsworthy about your business. You're so busy running your business that you don't have time to think about what makes it tick. But if you want to succeed in generating publicity, it's worth investing a little time in thinking about what makes your business stand out. Read More
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As “no decisions” grow, it makes sense to be prepared by analyzing them along with wins and losses in order to be able to get ahead of these prospect and decide the best course, including walking away and investing time and resources in other opportunities. Read More
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When I talk with business-owners who've been slow to set about building their brand, I find their reluctance often comes down to a belief that brand-building is an expensive business. Of course, the big brands often spend a lot of money on creating their brands and even more telling the world about them but building your brand doesn't need to cost Read More
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Whatever is the opposite of a Green Thumb, well that is me. As I was talking to a friend the other day about my misadventures it dawned on me that there are marketing lessons in what I have been doing. Read More
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Just because your customers are buying from you, doesn't mean they're getting what they really want. Read More
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What is the relationship between social media and PR? A lot of buzz and chatter is going around about this question. Social media is an exciting new prospect. I noticed that a lot of social media also seemed to fall into the “PR” category. As a PR expert, I'd like to introduce you to the next level and present a new idea — Hybrid PR. Read More
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For close to three decades now, Jack Trout has been at the helm of the marketing wheel. Ever since the first 'Positioning' article was published in 'The Industrial Age' magazine in 70s, Trout's counsel to the marketers has pretty much remained consistent. His invariable emphasis on the importance of 'perceptions' and 'focus'... Read More
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