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Adding video to email is a powerful way to double and triple the click your call to action in an email campaign might receive. Obviously, this will vary with other elements, but it's a pretty accepted and tested tactic. Read More

There are cultural differences between British English and American English that go beyond different spelling. Today many businesses want to reach a wide international audience in English and are turning to International English to make this easier. Read More

China is a world power. However, China also feels like its just a minute away from another Without Warning Event, which will be heard and felt around the world. Read More

Taking notes goes beyond retention, it encourages the buyer to share More important information during a sales meeting. Read More

What is interesting in the two different white paper marketing environments (US and UK). White papers play in business-to-business lead generation but are different in the two different cultural markets. Read More

The "Global Information Network" (GIN) is a private, exclusive, member-only global association of individuals dedicated to achieving financial independence, wealth creation, dynamic health, and emotional well-being. This blog gives you information to join this elite membership. Read More

Two attorneys from McAfee & Taft warned companies about the possible legal drawbacks of social media sites such as Twitter and Facebook, as well as provided a list of considerations for the companies that utilize these media. Read More

"A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.' A great brand is a story that's never completely told. A brand is a metaphorical story that connects with something very deep — a fundamen Read More

A recent survey from The Creative Group found that marketing and advertising departments have greater influence over business decisions than they did three years ago. It may be due to the heightened need to acquire new clients and retain existing ones, or perhaps it is because of the attention garnered by the social media revolution, but marketing Read More