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The year 2009 may be the worst year yet for the newspaper industry. According to Newspaper Association of America, print ad spending has plummet down in the first quarter with a 29.7% decline. Online ad spending also suffered with a 13.4% negative change. While we see a transition online, some newspapers companies are still not looking too good. Read More
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This is an easy start to creating a marketing plan for a small business - it isn't scary! Read More
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It does not take a lot to differentiate and better communicate with your leads and prospects. The pay off can be be dramatic. Read More
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Toshiba recently launched this interesting campaign in the US, that pitts two small-towns against one another to see who can do more interesting things with laptops: Boring, Oregon and Normal, Illinois. Yes, these places really do exist Read More
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Social media is becoming more and more relevant in the marketing industry.

Besides big brands like Dell, Whole Foods, Pringles and Zappos, many small businesses are pouring time and money into this new media.

However, the big brothers didn't just throw their money in without sophisticated matrices to measure their ROI. But how about us, the smal Read More
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The author tells the story of a seller who wasn't bought by his best friend - the media buyer. Read More
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"We are in the twilight of a society based on data. As information and intelligence becomes the domain of computers, society will place more value on the one human ability that cannot be automated: emotion — will affect everything from our purchasing decisions to how we work with others. Companies will thrive on the basis of the stories and myths Read More
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Yet Another Fanpage (YAF)- 4 common mistakes that most make when promoting their facebook page and how to fix them. Read More
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Business Pundit has this post originally reported by The Dayton Business Journal about an Ohio pizza chain with the great small business marketing idea of offering 1960's era prices to celebrate its 44th anniversary. The chain expected to sell 20,000 pizzas during the promotion which apparently lasted just one day, Aug. 10. I don't know how much Read More
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Social media websites were initially created purely for sharing and interacting with friends. So why the heck are there so many businesses flocking to be part of this in recent years? The answer is obvious — social media is able to help them gain a competitive advantage over rivals.... Read More
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