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To the founders of Google Map, web communication is the next big thing. With so many social communication sites founded in recent years, this vision can't be far from right. Read More

Have you heard of charity: water? If you haven't, it is time you learn about this lives changing project. An idea and a passion were the only things Scott Harrison had, but that did not stop him from changing lives. The idea was simple and it still is: To provide clean water to people in developing nations. It all started 3 years ago with Scott Read More

Smaller online ads may be more effective than larger counterparts, a new study by Dynamic Logic found. The study shows that ad shape and placement may be more important than size. Half banners, at 234 x 60, and 180 x 150 rectangles were shown to be more effective than ads that frame the page, like high-profile leaderboards and skyscrapers. It i Read More

The comparison between freelancers and agencies is a discussion that has been conducted since the dawn of the industrial age. In just about every facet of business marketing and operations, businesses have always made the comparison between the two entities based on a variety of factors such as cost, creativity, and effectiveness. Now the discu Read More

Sometime the best tools can have undesired results in the untrained hand. Read More

This week we'll be looking into another interesting campaign undertaken by DDB Brazil for the Brazilian online bookstore, Editoras Online. This campaign cleverly integrates social media, crowd sourcing, mobile marketing, guerilla marketing, and online to position Editoras uniquely as an innovative and emotive brand. In this campaign QR codes are c Read More

Check out these photos w/c represents facts on why businesses should take social media in a serious consideration as part of their strategy. Read More

If you have dismissed social media sites as a passing fad, you may be hurting your business. Read More

"Increasingly, customers will connect with one another to make decisions. They will use their uncontrollable voice to do business on their terms, not yours. Brands need to heed that voice. Technology makes information, including customer dissatisfactions, available instantaneously. Technology has created a new stage for consumers to connect with Read More