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Oh the Swiss Central Bank (Swiss National Bank - SNB) is at it again! They are intervening in the currency market by selling their currency (furiously, I might add)! Read More

I've noticed more and more folks taking shots at the value of social media. For example there's Beware of Social Media Marketing Myths from Gene Marks in Business Week. Read More

Don't discount the community building opportunities that exist with offering exceptional customer service. Read More

Blogging can be one of the most effective marketing tools for the small business owner. It's easy to start, it's easy to maintain and it's easy to leverage in enhancing your marketing mix. To that end, here are 11 reasons why your business needs a blog. Read More

If you're ready to take the plunge, congratulations! Setting up your small business blog isn't a painful process, but you should be ready to explore why you want to blog, research which platform is right for you, define how you want to reach your readers, and understand that you'll need keep your blog current. Read More

Building goodwill in sales will help build relationships that will endure trying times and build long term value. Read More

For too long sales forecasting inaccuracy has been argued away as being a part of the status quo. 'It's always been like that' is a common explanation. Finally, there appears to be a debate that centres around improving accuracy... however, how this is achieved is being keenly contested. At least there is a debate and we can now move on from Read More

Terry Bowden offers advice on how to start an ecommerce site in this video from eHow. Read More

OK, so you've got your twitter account up and cooking, you're using 3rd party apps to filter and aggregate search and you've got a tweeting routing down pat, now what? Now it's time to take a much deeper look into the social web and start slicing conversation themes, discovering who's influencing what, who's saying what and how often, and what's Read More