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Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can lever Read More
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This week we're looking at QR Codes in Art and Fashion. Now, these worlds are renowned for taking something that the mainstream deems “ugly” and making it into something “beautiful”, which is why I'm not too surprised to see QR Codes popping up in these industries. Moreover, as art and fashion are constantly leading the way with new trends it's Read More
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A wide range of tools from Facebook to Twitter are being used to deliver flu prevention tips and updates out to the public. “We need to come up with products and interesting information that people can get something everywhere, anytime.” said Jenny Backus, Health and Human Services Public Affairs. As said, social media is now their answer. Read More
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Customers take longer to find a solution than we think. Companies tend to focus on their initial contact with customers, believing that shoppers' experience with a product or service begins when they walk into a store or visit a Web site. In fact, their journey begins much, much earlier. The easy availability of information on the Internet today Read More
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How international market research can help businesses find the right marketing tactics to use to reach international markets and why market research is an integral part of international marketing. Read More
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Knowing the answer is not the same as getting the buyer to own the answer. Read More
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There has certainly been no shortage of stories, posts and comments questioning the future of social media for small business. But before you switch off your laptop or chuck your blackberry see this post from Twitter investor and VC superstar Fred Wilson. Of course, there has also been a flurry of articles, reports, posts and comments on the numbe Read More
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Starbucks is not only number one in coffee but has also come in first as the most engaging brand on the web. Whether through Facebook or Twitter, social media savvy folks like you would probably have stumbled across Starbucks' profile. So how did our coffee giant brew its way up to glory? Whatever Starbucks has done to its successful offline bra Read More
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Many businesses are looking at social media through rose tinted glasses but who can blame them? No one can deny the power of social media and the shifting trend in marketing.Above that, no one wants to be left out. Unfortunately, equivalent to the misfit in high school trying to blend into the cool gang, many businesses are looking inadequate. T Read More
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Do you know any other people on Twitter with strong Cross-Cultural & International profiles? This is my list and I update it regularly. Please share any other people you think should be on this list. Read More
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