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Several years ago, Hilary Brown decided to open a burger joint in Lawrence, KS. She readily admits that folks around town questioned whether the world, or for that matter Lawrence, needed another place to get a hamburger. After all, this is a college and fast food is plentiful. Read More

Businesses of all sizes are sharing impressive results. But what about small town businesses? We don't have the same share of our local customers on Twitter. How many people can you realistically reach if only 5 or 10 out of your town's 5,000 people are signed up? How can that be worth the time and effort? Read More

Twitter looks like a foreign language and Facebook intimidates you with its features. You signed up for these social networking sites but you are stumped — how can these sites actually help your company? Social networking sites are easy to navigate, yet they look confusing to new account users. The following tricks will take the mystery out of Read More

It's funny how people say they don't like something before they even try doing it. Our attitude and outlook does shape our actions and success. Read More

Small Business Marketing Tips, Marketing Advice for Business Owners Read More

Free SEO tips and tricks increase your website traffic with search engine optimization. Read More

Guru Rieva Lesonsky gives advice on small business during tough economic times on Microsoft Small Business Summit. Topics include improving your "elevator pitch", opportunities during economic downturns and networking. Read More

Customer loyalty for a small business is as much about brand perception as it is about brand behavior. Your loyalty efforts can go a long way towards bringing people back into your store, but you can't expect their return alone to bring profits. For that you need to continue driving value, service and incentive, sometimes all at the same time. Read More

Consultant Ben McConnell explains the company cultures that can create both good and bad word of mouth marketing for your business. Read More