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Now by integrating a promotion with the viral features of social media you can spread the word about your promotion and your company far more widely and cost effectively than ever before. I believe it is this type of marketing that can create positive brand awareness that is a perfect fit with many types of social media, especially social networks Read More

That's right, 63% of adults may not be buying from you for one simple reason. In an economic downturn consumers are looking for one thing, and it impacts how and what they buy in a big way. Read More

Create a new jingle for Gatti's Pizza incorporating the famous “dial 459-twenty-two-twenty-two and get a Gatti's Pizza Delivered” phrase. The Entries will be available for the public to listen to or view at gattisjingle.com and may be featured in future Gatti's TV, radio, and online marketing. Read More

Selling and presenting are two different things that only on occasion and under specific circumstances go well together. Read More

The way of the web has become very social, as you are more than likely aware. Fortunately, this makes for more widespread conversations about any and all issues that are deemed worthy of discussion by anyone on the Internet. Unfortunately, it also opens up many pathways for abuse including spam, which can quickly turn a positive user experience i Read More

I've noticed a gradual change in what we know as blogs when Scoble and Shel wrote the book on Naked Conversations. Both of them are now focused on micromedia: Shel has an upcoming book on Twitterville, and Scoble spends more time promoting Friendfeed than his own blog. Secondly, I just learned that Edelman's top blogger Steve Rubel has retired his Read More

Cut the seo optimization crap. Learn what it REALLY takes to rank well. Read More

How can you use ecommerce for small business to increase your profits? This video from networksolutions.com gives you a starting point. Read More

Five handy rules of thumb to keep in mind when you're thinking about adopting marketing technology solutions. Read More