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The idea that YouTube makes no money for Google is widely held by many. Even yours truly falls for it entirely too often considering I know better. Last year, at a local interactive meetup, Google employees informed attendees of how advertisers get those specialized YouTube channels. They have to fork over $200,000 in advertising on the Google con Read More

Questions are important but have to be tested to ensure maximum impact for specific situations. Read More

Some sales people believe that it is their gift of gab that makes them successful. Sure, the ability to pitch a prospect is effective when closing quick, transactional, non-complex deals, but as the as the level of complexity rises, it requires the sales person to take a more sophisticated approach. The top sales people ask killer sales questions! Read More

It's hard to allocate where your money should be spent when you're a startup and you sometimes have to stretch every dollar. Bootstrapping doesn't have to be hard though. If you decide to promote your own company, read on for nearly free fifteen do-it-yourself tactics and get ahead of your competition! Read More

I have been involved in the beta for Hootsuite 2.0 and had the opporunity to connect with Ryan Holmes President of Invoke Media. For our book Sociable! I interviewed Ryan about the soon to be released version of Hootsuite. It is loaded with features, analytics and tools that business users of Twitter can really benefit from Read More

Viral marketing gets a lot of hype. Maybe that's because that's precisely what it is, hype. And who can blame the hypists for hyping up the hype? But it really is more than hype. It's a valid marketing strategy. But what is it and who does it benefit? Read More

A couple of months ago, I talked to a business associate who was rightly frustrated with her boss, the owner of a specialty manufacturing company. The owner believed that landing a sweet deal with a top-tier customer was the solitary key to success; getting the order exactly right was at the bottom of the company's to-do list. Such an approach can Read More

Is Free really the new business model? Chris Anderson's new book has stirred some controversy but he is putting his money where is mouth is by offering his book in its entirety for Free. What do you think innovative new strategy or the next bubble waiting to burst? Read More

Are there patterns in the marketing mistakes small and midsize companies make? Longtime B2B marketer (and Hubspot customer) Rebekah Donaldson thinks so. She's noticed six "gotchas" when it comes to CEO-led decisions about marketing and lists them in a new ebook called Six Marketing Gotchas that CEOs Can Avoid. Read More