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It's an age-old question in the advertising world: how much of my hard-earned money should I put into marketing my business and building more sales? Ask any marketing expert and they'll tell you a different story. Read More

Asking what is after CRM, assumes we have had success with CRM, or that it is time to sweep it under the rug and start a new. Read More

Recently we told the story of Trevor and his dilemma, today we present the suggestions our blog readers made for resolution, and now it is your turn to vote for the one you think is best so they can earn their prize. Read More

M.O.G (Men of God) will launch their new album “Someday” and a new clothing line this Saturday at the Mavuno Dome in Nairobi. While they had at their disposal an array of media through which to advertise the event, they settled for the medium of the hour— Facebook. They publicized their event by having Kanji Mbugua, one of Kenya's leading go Read More

Almost all U.S. youths ages 18-24 participate in social media at least once a month, according to a report released this week. The data, from Forrester Research, shows that only 3% of online young people are classified as inactive on social media. The study broke down online social activity among all age groups across the United States and Europe Read More

Finally some good news from the world wide web: social media is greying. US analytics group Forrester Research issued a report on Tuesday which revealed that engagement in social networks by people aged between 35 and 54 shot up 60% last year. While web research firm comScore reports that only 11% of Twitter users are between 12 and 17 - the tradit Read More

TRUSTe guides thousands of sites towards best Web privacy practices, backed by its “trustmark” that indicates certification, and also helps consumers surf and submit information with confidence. So when you click on the TRUSTe certified logo on a website — take Drugstore.com, for example — it takes you to the company's privacy statement page where Read More

Viral marketing is a marketing technique that uses social networking to lead to increased brand awareness as well as achieve marketing objectives such as sales through self-replicating viral processes. Read More

So, should you send a thank you note after you have your interview? Absolutely, because everyone does it, right? Wrong! Not everyone does it, in fact most people DO NOT send thank you notes. Read More