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Increase and exceed your expectations in business with John Jantsch's personal experience story of this concept in action. Read More

The problem with "The Demo." Read More

If you google “most expensive commercials”, Honda's would come out top on the list. According to the YouTuber who uploaded the video, this commercial took 606 takes and re-takes, and had Honda spending a total of $6.2 million for just 120 seconds of show time. Read More

Sometimes you just have to get creative in order to save some sales. Read More

...Content! A "BtoB Magazine" study shows that 66 percent of marketers use social media; that's up from just 20 percent in 2007. The adoption is exciting, but it's scary to think about all the "marketing" that is coming out of it. Having just completed Search Engine Strategies and the ClickZ/Online Marketing Summit track, I realize more tha Read More

Social networking sites such as Facebook, Twitter, MySpace were hailed as the future of the internet but it will be a long time before they reach their full potential. Will you agree? I guess you should also check out the full article. Read More

In the marketing business, we learn through people's experiences, our own adventures and theories we gathered along the way. However, not everything we learn is true or rather, true forever. Theories change as behavior, trends and environment evolve. Many things that are widely believed in are no longer true (or never was). Read More

Any salesperson would be foolish to ignore the potential of this amazing sales tool. Read More

If meets expectations isn't acceptable, then it shouldn't be “Meets”. Those goals should be “Requires” and an acceptable “Meets” expectations standard should be established. Of course that creates the quandary, If someone achieves the new accepted standard, Does that mean “Meets” expectations is good enough? Of course! I'll let you in on a secret. Read More